Do you need everything you own? Let’s say that you were asked to weigh everything you own and get rid of half of them according to weight. I’m sure you wouldn’t sweat. That empty bottle from your 21st birthday, more than half of those trinkets hanging around in your sitting room, that table shaped like a mouse, almost everything in your basement and attic; if somehow all of them disappear, it would take you more than a year to realize that they are gone. What does this mean for a person who wants to make real money online? It means that we don’t always buy the things we need. Let’s rephrase it. People frequently buy things they don’t really need.
What is the driving force that makes us buy things we don’t need? It is the desire to posses. Everybody knows that once they pick up a flower, it will wilt, dry up and die in a short time. However we can’t stop ourselves from picking it up. Because we want to have it and once we have it the desire is fulfilled, mission accomplished, we are satisfied and content. What we will do with it tomorrow or a year after is not important as long as we satisfy our desire to have it.
My son is asking for a hat that is shaped like the head of a dinosaur for some time. When I ask him what would he do with a hat shaped like a dinosaur he says, “Every boy in my class has one.” If everybody has one, what is your deficiency? You must also have it. What good it does to you? None! Sometimes a new regulation causes a new necessity. If the government decides that every automobile must have a special filtered installed to reduce pollution, everybody, buys that filter. If most of the people use the same filter without government intervention, those who don’t use it feel that they must also use it. Creative marketing is about creating new needs. Upgrades and new models, winter and summer fashions, Valentines and mothers’ days; all of them create new needs.
A company specialized in selling retail rice built their advertising campaign on the fact that rice doesn’t have fat. They made their campaign with the slogan “The Rice without Fat!” Now none of the rice brands in the market have fat because rice doesn’t have fat. They just claimed this property of rice and do you know what happened. They doubled their market share overnight. When they said the rice without fat, people started to doubt if the other brands have fat and to be on the safe side they bought the one that claims it doesn’t have fat.
Creating need and claiming a specialty are two useful tools used by marketers. To make real money online a person must know all the marketing methods like these and apply them for his or her own campaigns. If you want to be successful, you must fill your arsenal of knowledge with useful information like these and use them to turn your experience into money.